Leadership

Josh
Krenz

CEO AND FOUNDER

A life long entrepreneur, paired with extensive agricultural knowledge, expertise and experience, Krenz founded Vivid Life Sciences in 2015. Krenz’s knowledge extends to both domestic and international markets in the areas of micronutrients, agricultural inputs, plant growth regulators, seed and animal health. Previously, Krenz has worked for Bader Rutter & Associates as an account executive in Brookfield, Wis. Krenz has nine years of experience at Land O’ Lakes as the marketing manager of WinField Solutions and, most recently, as the director of plant nutrition. Krenz was raised on a diversified Wisconsin farm and holds an MBA from Colorado State University and a BS in agricultural marketing from UW-River Falls. With a proven track record in executing multiple marketing, sales, distribution and new technology/product acquisition strategies, we’re excited to welcome Josh to our team.