Leadership

Company Leadership

Josh
Krenz

CEO AND STRATEGIC COUNSEL

Krenz joins Vivid Life Sciences with extensive agricultural knowledge, expertise and experience. Krenz’s knowledge extends to both domestic and international markets in the areas of micronutrients, agricultural inputs, plant growth regulators, seed and animal health. Previously, Krenz has worked for Bader Rutter & Associates as an account executive in Brookfield, Wis. Krenz has nine years of experience at Land O’ Lakes as the marketing manager of WinField Solutions and, most recently, as the director of plant nutrition. Krenz was raised on a diversified Wisconsin farm and holds an MBA from Colorado State University and a BS in agricultural marketing from UW-River Falls. With a proven track record in executing multiple marketing, sales, distribution and new technology/product acquisition strategies, we’re excited to welcome Josh to our team.

Board Of Advisors

Rod
Schroeder

Chairman of the board

Schroeder is formerly the executive vice president and COO leading the crop protection business of Winfield Solutions, a Land O’Lakes, Inc. company. Prior to that, Rod was vice president of Agriliance where he led the heartland business unit. Rod began his ag career at Aurora Cooperative in Aurora, Neb., as controller and led the cooperative as its president and CEO for 18 years. He is nationally recognized for his ag retail successes and has served on numerous boards including CropLife America, The Fertilizer Institute, Nebraska Energy Cooperative, Farmers Commodities Corporation and Agricultural Retailers Association. He grew up on a diversified Nebraska farm and is a graduate of Lincoln School of Commerce.