MINNEAPOLIS, October 27, 2016 – Vivid Life Sciences announces the addition of Eric Gerhartz to its growing team. Gerhartz will lead turf and ornamental sales. He brings more than a decade of experience in the turf and ornamental industry to the team, having previously been with Liquid Fence and Arysta LifeScience.

“We are excited to bring Eric’s unique talents and knowledge to our U.S. sales team,” said Josh Krenz, CEO of Vivid Life Sciences. “He is respected in the industry and brings impressive experience to our team.”

In his role at Vivid, Gerhartz will manage product development, distributor relations, marketing, research trials and sales force development for Vivid’s turf and ornamental portfolio. He said that innovation is the main factor that brought him to Vivid Life Sciences.

“The company has a lot of great new technologies in plant physiology,” he said. “They have innovative ideas, and everything they’re doing is environmentally conscious. I look at this as a great opportunity to help this team bring these new innovations to the marketplace.”

Vivid Life Sciences offers an advanced product portfolio providing enhanced, proven performance in turf and ornamentals. Utilizing advanced biological technologies, the Vivid portfolio of products delivers efficient control of diseases for landscapers and turf managers across the U.S. and Canada. The company’s current turf and ornamental portfolio includes Agri-Fos brand products.

For more information about Vivid Life Sciences, visit vividlifesci.expert.

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